NEWS: Facebook on the brink of trademarking the word ‘Face’

Looks like its to help legal battles with other companies that use the words ‘Face’ or ‘Book’. What makes this trademark different is the word is a common English word unlike other global companies that have gone the same way. Some details:

http://techcrunch.com/2010/11/23/patent-office-agrees-to-facebooks-face-trademark/

http://www.informationweek.com/news/telecom/business/showArticle.jhtml?articleID=228400047&cid=RSSfeed_IWK_News

I wonder if this will affect other companies that have based their business on the social networking site (e.g. google ‘facebook proxy’)?

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